Without a doubt, the most powerful tool that I use for raising funds for non-profits is video. When produced correctly, videos can be passive evergreen (long term) feeders into your annual donations. The video is also extremely powerful for fan-pushing/sharing of information.
I also set up as many types of off-site POD’s (points of donation) so that there are multiple places that people can be engaged and encouraged to donate. One of the places that you should take the time to set your POD is YouTube.
Youtube/Google have a comprehensive non-profit program that offers you a POD right onto your NPO’s YouTube channel. Almost 90% of the passive donation buttons that you see are generally PayPal but Google also has a powerful place to donate. Click on the image above to see what the YouTube Channel donate set-up looks like.
THE WHY: YouTube is the second most used search engine in the world. it is also the most linked-back point of engagement. If someone ends up on your non-profit YouTube channel and they are moved to want to donate it can all be done right there without the viewer having to take more click-through steps to get back to the NPO’s site.
THE HOW: It’s all about the video here. At the end of day what is going to increase the possibility of getting someone to donate from your YouTube channel is based on how well you prepare your video. It has always been my policy to show positive “feel good” throughout the video as in following my sacred Non-Profit 3S Program – always a celebration of the successes of an NPO’s mission.
This is a video I produced on one of Hawaii’s well known youth-at-risk programs called Surfrider Spirit Sessions. All fun, positive with a passive call to action to learn more.
The video is fun, light hearted and sends a message of success. As well, this is one of their most powerful donation tools for their fundraising efforts. This video is an evergreen marketing product that has a powerful re-purpose use.
Like I have mentioned before in other posts it’s constant press to get money for your non-profit. Though the call-to-action content of the past is pretty heavy (loss, fear, no hope), I have been pretty successful with the positive message of “see how your donations are helping”.